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  • Writer's pictureShruti Mouli

What is Coaching"?



‘Coaching‘ is one of those words that means different things to different people. It’s often confused with mentoring, training, feedback and also compared to therapy.

Sir John Whitmore, author of Coaching for Performance defines coaching as ‘helping people to apply what they already know’. This certainly hits the nail on the head and I couldn’t have worded this better myself.


To explain further, the coach facilitates the client to realise their potential, utilise the resources they already have within themselves to achieve their business or personal goals. Now, you may ask: If the client already has all the resources within them to succeed, why do they need a coach?


When faced with stumbling blocks or seeking a new direction, some individuals lose sight of their potential and inner-power and are unable to tap into their resources to push through the obstacle.


It may involve breaking out of old habits, creating new thinking patterns to gain clarity or overcoming a mental block/negative emotion that has left them paralysed. Often, coaching helps with dealing with behavioural patterns outside of one’s conscious awareness.

The coach guides the client to dig deep within themselves to align with their values and purpose. The coach guides the client to make informed decisions on how to proceed by asking powerful and thought-provoking questions. Methodologies such as Neuro Linguistic Programming (NLP) or Meta Dynamics may be used in the process.

The coach then facilitates the client to:

  • overcome obstacles

  • set a game-plan

  • take action

  • form new, beneficial ways of thinking and behaving

The client normally drives the agenda of the sessions. This ensures that they are accountable for all their actions and results.


A good coach will work with your strengths and natural instincts to help you achieve your goals and ultimately - -

Live Life on Your Terms | Unleash Your Potential | Live Your Dream

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